An essential claim of our brand ASK THE FOX fire protection and fire blankets with cuddle factor is to contribute to the prevention of forest fires and to combat the consequences of fire.

A look at our globe suggests that trees are an infinite good. The reality presents itself however unfortunately differently:

according to FAO is to be assumed from a continuous annual world-wide forest destruction of approximately 15 million hectares, which is particularly in the tropics around itself (source:www.sdw.de). It is important to know that about 31% of the global land area is forested, corresponding to about 4 billion hectares. The annual global loss of land area is therefore about 0.4 percent, which may not sound so dramatic at first. But if you consider that about 35 soccer fields of forest area are destroyed every minute in the process, it becomes clear how alarming the situation is (source: WWF).

Climate and environment suffer not only from too much CO2 and plastic waste. Forest fires and their consequences also represent a huge burden. The bad thing about it: 84% of the fires are caused by human hand - are thus actually avoidable. We are drawing our conclusions from this: quite practically with a fireproof cuddly blanket that can quickly smother a fire in the making, be it at home, in the car, in the forest or wherever. And even further, with a project like "Fight the Fire", which aims to at least partially reverse the effects of forest fires.In this global project, we collaborate with various organizations. A portion of the proceeds we generate from each of our fire blankets is donated at the end of the year.

ASK THE FOX is therefore more than just another product offering in the plethora of options available. The brand stands for rethought and sustainable security blankets for all areas of life - lifestyle, home & outdoor, car, sailboat and the like. However, we have not only the claim to enrich our world with beautiful, useful and safe products, but at the same time want to open and expand the general view of issues such as safety, fair treatment of each other, sustainability and scarcity of resources.

In plain language, this means: so that we can positively influence the development of our lives and the environment, our products do not contain animal products, nor are they tested on animals. We also take the view that good work deserves fair pay. We personally keep an eye on our value chain down to the smallest detail and ensure that our products are manufactured under fair, humane conditions. And we attach particular importance to making a contribution to the protection and preservation of our environment with every product we sell.

Our big goal: We want to make the world a little more beautiful, safer and greener - together with you, our followers, friends, suppliers, partners and customers!